KraftMaid Press Room

Today’s bathrooms are increasingly being considered the home’s sanctuary, a place to unwind after the day’s routine. They can also be a blank canvas for expressing a homeowner’s personal style. Whether they are dramatic, expansive spaces or intimate, cozy rooms, homeowners want a luxurious, resort feel.

KraftMaid Cabinetry, a leader in the semi-custom cabinetry industry, launched KraftMyStyle™, a free iPhone® application, to help homeowners capture and share their ideas with their designer, family and friends.

This fall, KraftMaid® Cabinetry will silence slamming cabinet doors with the launch of the Whisper Touch™ hinge. The soft-close feature is incorporated into the actual hinge, unlike other silencing products that require the installation of an accessory device at the jobsite. By eliminating the need for the extra device, the cabinet has a cleaner overall appearance when the door is open, eliminates the need for field installation and helps cut down on costs needed for an extra device and cabinetry repair.

Seeing a selection of cabinets and countertops at the same time is a great way for consumers to express their personal style.

This week at the Kitchen & Bath Industry Show (KBIS), the world’s largest kitchen and bath industry tradeshow, KraftMaid® Cabinetry will launch its biggest and most aggressive integrated marketing campaign to date.